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Strategy Development & Implementation

Increased market volatility, competitive dynamics, and technological innovation have created a more complex spectrum of strategic options and require more frequent iteration of firm strategy. We enhance our clients’ strategic decision-making with data-driven insights about customer, product, service, and channel opportunities. We also work side-by-side with client executives to develop and execute implementation plans to operationalize strategic recommendations. Our most frequent strategy work with insurance companies covers areas such as:

  • Strategic Plan Development
  • Value Proposition and Brand Positioning
  • Customer Segmentation
  • Channel and Geographic Expansion
  • Adjacent Offerings
  • Digital Capabilities
Sales, Marketing & Distribution Enhancement

Sustainable top line growth is a key imperative for every management team. We bring expertise along with proven techniques across sales, marketing and distribution functions to generate real revenue impact for our clients. We go beyond the standard marketing strategy offerings to include capabilities such as market research, digital media strategy, big data analysis/statistical modeling, location analytics, social media, and so on. Our areas of focus in sales, marketing, and distribution include:

  • Customer Insights
  • Customer Experience
  • Cross Selling & Up-selling
  • Sales Force Organization and Incentives Design
  • Partnership and Alliance Strategy
  • Marketing ROI
  • Pricing
Operational Enhancement

To optimize carrier expense ratios and expand broker profitability while safeguarding customer and employee experience, we unlock new opportunities for operational efficiency. We help insurance players implement comprehensive cost reduction programs, identify and capture efficiency reserves, align overhead capacity to core business needs, instill cost accountability, achieve procurement excellence, redefine decision rules and workflows, reduce cycle times and remove process pain points, organize for success, and prepare the enterprise for change. Service categories include:

  • Process optimization
  • Cost Reduction
  • Organizational Design & Change Management
M&A Advisory

The strategic importance of M&A in insurance is increasing, in the context of lower profitability, weak investment yields, disruptive technologies, and heightened regulation. Agency acquisitions are announced almost daily, while mega-mergers have transformed the carrier landscape in just the past two years. Transom’s strategic and operational work in insurance provides us a unique perspective from which to assist buyers and sellers in the category. We conduct market scans to identify acquisition targets and due diligence to validate target selection. Our diligence teams often work on the ground at the target to gain a 360 degree view of the business and to detect undisclosed challenges and opportunities. We also assist with establishing and maintaining a neutral Project Management Office to ensure successful and timely integration, to drive a culture of accountability, and to implement best practices for change management. Services include:

  • Target Company Identification
  • Target Diligence Support
  • Post-Merger Integration

Need more information about our consulting services or contact one of our Principals?