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Tech, Media & Telecom
Strategy Development & Implementation

Rapid innovation requires incumbents to pursue “defensive” growth to prevent market share erosion to industry disruptors. However, the rapid pace of change provides continuing opportunities to play in emerging business models. We identify for our clients the relevant dynamics and trends impacting their businesses, helping them leverage existing core assets (brand, traffic, content, licenses, organizational capabilities, etc.) to pursue growth opportunities. Transom identifies optimal strategies and tactical approaches through:

  • Strategic Plan Development
  • Value Proposition and Brand Positioning
  • Customer Segmentation
  • Channel and Geographic Expansion
  • Adjacent Offerings
  • Digital Capabilities
Sales, Marketing & Distribution Enhancement

For digital companies, extensive demographic, attitudinal, and real-time behavioral data provide a rich source of insight that can be leveraged to improve the customer experience, create and monetize highly relevant content, target promotions to existing customers and prospects, and deliver compelling and targeted product offerings. Achieving the right mix of digital and traditional distribution, and forging the right partnerships and alliances within the TMT ecosystem, can be the difference between success and failure. We help companies in the space enhance revenue through:

  • Customer Insights
  • Customer Experience
  • Cross Selling & Up-selling
  • Sales Force Organization and Incentives Design
  • Partnership and Alliance Strategy
Operational Enhancement

Transom helps clients identify process-related efficiencies across the entire value chain. We lead comprehensive cost reduction programs with a focus on optimizing procurement, aligning overhead capacity to core business needs, and instilling accountability through upgraded expense budgeting, projections, and monitoring. Our organization redesign and fitness programs create a faster moving, transparent, and accountable organization focused on key strategic objectives. Finally, our change management guidance includes architecting transformation communications, training, and support systems. Together, these services provide comprehensive operational enhancement:

  • Process Optimization
  • Cost Reduction
  • Organizational Design & Change Management
M&A Advisory

Transom can help clients realize growth objectives through acquisition activities. We conduct market scans to identify acquisition targets and due diligence to validate target selection. Our diligence teams often work on the ground at the target to gain a 360 degree view of the business and to detect undisclosed challenges and opportunities. We assist with establishing/maintaining a neutral project management office to expedite changes during integration and to drive a culture of accountability. Services include:

  • Target Company Identification
  • Target Diligence Support
  • Post-Merger Integration
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