Newsletters: Article

August 2016


What type of segmentation is best for my company?

Customer segmentation is often the foundation of strategy at leading companies. Those that do it best identify the highest value target segments and then shape everything from product development to communications around their wants and needs.

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Meet Igor Tischenko


 Igor is an Associate at Transom  Consulting and leads strategic and operational engagements. He has extensive experience in process redesign, financial modeling, and data analytics. Igor was born in Kazakhstan and lived in various countries across the globe before attending college in the US. He completed his B.A. in Economics and International Relations at Claremont McKenna College and plans to pursue his MBA in the coming year.

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Augmented Reality Offers New Way to Shop for Furniture

August 12, 2016

Close your eyes. Can you picture that sofa you’re coveting in your living room? Now, open your eyes and pull out your phone — because edgy furniture stores are giving you a tool that’s more accurate than imagination… more »

Listen to Your Employees, Not Just Your Customers

August 15, 2016

In 2014, Michael Callahan, then head of customer experience at Hulu, had a mystery on his hands. He discovered that some customers stayed with Hulu even when they didn’t necessarily have a positive perception of the brand… more »


The 4 Leadership Styles, and How to Identify Yours

August 3, 2016

We all want to be part of a great success story. To run, start, or play a senior role in a company that wins big or changes the course of its industry. Which means that all of us, no matter where we are in our career, have to wrestle with the big questions of leadership: What is our personal definition of success? What does it mean to make a difference and have an impact?… more »

The One Thing You Need to Remember When Assigning Tasks to Your Team

August 12, 2016

There are only two ways to create value: through projects and processes. Leaders need to understand the difference and make sure they put “project people” in charge of projects and “process people” in charge of processes. Get it backwards and you’re in for trouble. A project is a one-at-a-time exercise performed by a team… more »


Cyber Coverage Varies Widely as Insurers Readjust Risk Appetite

August 9, 2016

Cyber insurance is a fast-developing business in America, but because the segment is still relatively new, insurers are having trouble determining exactly what type of risks they are willing to cover… more »

Startup Flock is Developing a New Drone Platform That Would Assess Flight Risks in Real Time

August 10, 2016

London startup Flock is developing a real-time risk assessment platform to evaluate the risks associated with drone flight-plans in real time, according to TechCrunch… more »

Banking, Lending & Payments

Big Banks Hope to Rival Fintech with P2P Network ClearXChange

August 8, 2016

Some of the largest U.S. banks hope to entice their customers with real-time, P2P payment capabilities like those offered by PayPal Holdings Inc. and other fintech companies… more »

Banks Pilot BlockChain to Simplify Trade

August 13, 2016

Bank of America Merrill Lynch and HSBC have teamed up with the Infocomm Development Authority of Singapore (IDA) to test blockchain applications for global business-to-business (B2B) transactions… more »

Asset Management

Fidelity Wants to Sell You a New Kind of ETF

August 11, 2016

Fidelity Investments is seeking U.S. approval to offer a new type of actively managed exchange-traded fund, according to a regulatory filing on Thursday, as the fund company seeks to regain market share lost to low-cost index funds… more »

More Upside Seen for High-flying Junk Bonds in Low-yield World

August 14, 2016

Several of this year’s top-performing bond funds are sticking with high-yield “junk” bonds, convinced that a global hunt for returns will keep the U.S. corporate debt on course for its best year since the financial crisis… more »

Private Equity

Hewlett Packard Enterprise Bidder Says It’s Finding Plenty of Cheap Deals

August 4, 2016

At a time when many private equity firms have found attractive deals hard to come by, Apollo Global Management is having no such problem…