ARTICLE & NEWS
How can we make smarter decisions about where to locate branches, retail operations and salesforce assets?
The days of designing distribution based on anecdote, intuition, and imitation are over. As companies become increasingly sophisticated in the design of their salesforce networks and physical footprints, data-driven approaches dominate. From retailers plotting their storefronts, to banks considering de novo branch openings, to insurance companies designing their agent coverage models, leading firms today systematically leverage trade area insights, local market data, and prioritization algorithms to improve distribution outcomes. However, most companies have not yet perfected the blend of art and science required to optimize distribution
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