Article & News
Why is service recovery important and how can my company excel at it?
Recent airline industry events point to the fact that CEOs need to know how to say “I’m sorry” at the appropriate time and in the appropriate tone. And, it’s not just the CEO that must exercise this sensitivity. With service recovery, frontline employees play a critical role and must be well-equipped with skills and resources. Although providing consistent quality service is optimal for building and deepening customer relationships, when a mistake is made, well-performed service recovery can protect valued relationships. In some cases, it may actually increase customer loyalty…
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